Nabisco salesman’s binder, showcasing the Nabisco brand to grocery retailers. With color images of individual products, several pages illustrating material for retailers (shelf-talkers, store decoration kits, “SWEET SALES SIZZLER” umbrella stands), and sample photographs of the offered display materials as assembled in stores. Of the 160-plus products pictured, some are familiar names still in production, but others have vanished over the decades. Some — like the aerosol can of shelf-stable shrimp cocktail — may have departed due to changing tastes, but others — like the Bacon-Flavored Thins and Chicken in a Biskit Crackers — were perhaps only ahead of their time. Collected materials can be dated with some precision, as product cards are included for both Snack Mates (introduced in 1965) and Veri-Thin Pretzels (whose name changed in 1968). Vivid 1960s marketing, dripping in nostalgia.

$750